A Dynamic Evolution

Kevin’s story with Booster began when he joined as a General Manager tasked with spearheading the launch and management of Booster’s operations in Southern California. His impact was undeniable, as he constructed a robust sales, account management, and operations team.  Wanting to apply this success forward, Kevin took on additional responsibility through the added territory and ended up leading field operations nationwide.

Kevin’s strategic acumen and ability to navigate complex challenges naturally, his contributions quickly grew beyond field operations and progressed into helping shape corporate operations which included departments in sales and operations planning, operational analysis, real estate, supply chain, and fleet management.  Recognizing Booster’s mobile energy platform could span across a variety of energy types, Kevin assisted in pushing forward Booster’s sustainability efforts starting with converting from traditional diesel to renewable diesel which reduced Booster’s customers’ carbon footprint by 70%.  Additionally, Kevin created strategic partnerships to deliver mobile electric vehicle charging and hydrogen via Booster Marketplace placing Booster at the forefront to help accelerate the adoption of renewable energy.

Prior to Booster Kevin’s career originated in corporate finance where he mastered the ability to tell stories with numbers.  “Numbers have a tendency to only tell partial truths, it’s understanding the drivers of numbers is where the real value is created.” Kevin’s unique background in finance when mixed with operations and his relentless drive to  “be in the arena” has continuously driven him to deliver results side by side with his team.

Passion and Purpose

When asked about what fuels his passion for his work, Kevin’s eyes light up. It’s the people he works alongside and the company’s mission that inspire him each day. Booster’s mission, to provide mobile energy by meeting customers where they are and taking them where they’re going, resonates deeply with Kevin. This mission isn’t just about fuel; it’s about transforming the way we perceive energy consumption, shortening supply chains, enhancing customer experiences, and accelerating the shift toward renewable energy sources. It’s a vision that Kevin believes is truly transformative, not just for Booster, but for the world.

Lessons Learned and Growth Mindset

Kevin’s journey has been marked by valuable lessons, some learned the hard way, and others through the guidance of mentors. Two lessons that have become guiding principles for him are “it’s never too early to start working on anything” and the power of embracing failure. The former emphasizes the importance of taking initiative and breaking down daunting tasks into actionable steps. The latter underscores the value of failing fast and turning failures into learning opportunities, fostering innovation, and collaboration, and leading to accelerated growth within teams.

Beyond Booster

Outside of the company, Kevin is engaged in earning an Executive MBA program at UCLA Anderson School of Management to further his personal and professional growth.  He enjoys a life filled with family, music, art, running, and travel. However, at the forefront, he attributes much of his grounding and success to his family. His wife, Sarah, an accomplished architect, has been his cornerstone, and their two children, Molly and Hudson, are his daily reminders of what matters most in life.

A Leader for the Future

Kevin McGee is more than just a team member; he is a leader who exemplifies what Booster aims to be—a company focused on innovation, sustainability, and above all, people. As he moves into his next chapter to lead our Finance and Accounting teams on an interim basis before he finds a new home in Corporate Strategy, we are excited to see how he will blend his expertise in finance, operations, and business development to continuously shape Boosters future.

Join us in celebrating Kevin, a teammate whose journey shows what is possible when you combine passion with purpose and chart a course to influence a new road for the future.

The post Spotlight on Booster Teammate: Kevin McGee – Evolution of Leadership appeared first on BOOSTER.

Accelerating Decarbonization

Booster recognizes the urgency of addressing climate change and has made it a core part of our mission. By actively working towards decarbonization, we take responsibility for their environmental impact and even that of our customers. By offering clean and sustainable solutions, Booster is a leader in reducing greenhouse gas emissions and transitioning towards a low-carbon future. From promoting electric vehicles and renewable energy sources to advocating for sustainable practices, we take pride in our commitment to decarbonization. We only have one world and we want to help make it better for future generations.

Combining Play, Purpose, and Potential

Booster believes that work should not only be fulfilling but also enjoyable. We know that when our teammates find purpose and meaning in their work, their performance improves, and their commitment to creating positive change is amplified. Every day, we strive to create a work environment that fosters innovation, creativity, and collaboration. This unique approach empowers employees to unleash their full potential and contribute to the company’s overarching mission of stewardship.

Active Listening and Respect for Diverse Perspectives

Diversity and inclusion are not mere buzzwords for Booster; they are foundational values. We recognize the power of different perspectives and actively cultivates an inclusive environment where everyone feels heard, valued, and respected. By actively listening to diverse voices, Booster embraces fresh ideas, promotes innovation, and builds a culture that thrives on diversity. This commitment to inclusivity extends beyond the company’s walls and into the wider community, creating a ripple effect of positive change.

Prosperity for People, Company, Customers, and Community

Booster understands that true prosperity lies in the holistic well-being of its people, company, customers, and community. By prioritizing the welfare of all stakeholders, Booster creates a positive cycle of success. Employees are empowered and supported, resulting in increased productivity and job satisfaction. Customers benefit from high-quality, sustainable solutions that contribute to their own well-being. The community at large reaps the rewards of Booster’s stewardship, experiencing positive economic, social, and environmental impacts. This interconnectedness drives growth and prosperity for all.

If we had to boil it down to one thing, at the heart of it all is unlocking the magic inside people and using that positive energy for good for the world. Booster cares and has a commitment to doing good.

Interested in a career with Booster? We’re hiring! Join the Booster team.

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To us, integrity means doing the right thing, even when no one is looking.

Business Integrity

At Booster, we recognize that examples are set at the highest level of business, and the actions of our leaders and overall company set the tone for the actions of all Booster team members. With this in mind, we hold ourselves and our business accountable with robust corporate governance protocols. Good governance is a critical pillar of any business. This includes complying with all applicable laws, rules, regulations, and policies, all while remaining dedicated to our six core values.

To establish ethical and fair action standards, Booster has a qualified Board of Directors in place and maintains governance through its Audit and Compensation Committees. Each Committee ensures Booster fulfills the highest possible standards for equity, fairness, transparency, and ethics.

To protect the interests — and the integrity — of our employees and company, all Booster employees are expected to avoid any conflict of interest when conducting their business dealings with customers, suppliers, partners, and vendors. Our most prominent suppliers include Chevron, Phillips 66, and other global energy providers that are required to certify the environmental impact of their products and operations.

Personal Integrity

At the team member level, we each work to foster integrity within ourselves and our spheres of influence. We are honest with ourselves, our teammates, and our customers. We take ownership of our actions and have the courage to act with integrity, even when it’s inconvenient.

Integrity can be a daily value that underpins our personal and professional lives. It often means looking in the mirror before pointing fingers and seeking good in other people, even when they make mistakes. Integrity unlocks humility, open-mindedness, and curiosity to new ideas, allowing us to grow the company and move it forward effectively.

Our directors and all employees, including senior management, conduct themselves in accordance with the highest moral and ethical standards, informed by a robust Employee Handbook that contains business conduct and ethics policies. We also have strict policies to protect against discrimination, harassment, and retaliation, as well as an open-door policy to encourage honest and direct communication to resolve issues and concerns expeditiously.

Keeping in line with our high value of integrity requires vigilance and introspection. To ensure our team members maintain the highest level of integrity at all times, they perform self-check-ins, asking themselves:

• How did I act with integrity today?
• Did I verbally take responsibility for my work or actions this week or did I seek to make excuses or blame others?
• When was the last time I did the right thing knowing there were serious consequences?
• Did I treat my internal and external customers with respect this week?

Letting these questions guide our actions with integrity helps us to build trusted relationships and enables us to maintain a constant level of respect and loyalty with our customers, stakeholders, and teammates.

“Integrity is the cornerstone of responsible business. It is doing the right thing and making a just decision even when our personal comfort is at stake,” said Shenna Bradshaw, Booster’s Vice President of Legal. “At Booster, our value of integrity helps us keep aligned with who we are and who we aspire to be.”

Interested in becoming a Booster team member? View our open positions.

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Booster’s six core values — Bold, Stewardship, Excellence, Customer, Safety, and Integrity — all combine to uphold the company culture that makes us a leader in innovation and customer service. But excellence is the undercurrent of all these components, setting the standard to which we hold all our values, goals, and work.

“It’s a mindset,” explains Ron Storn, Chief People Officer at Booster. “You have to start by understanding that you want to do the best job that you can do. Then you want to make sure that you can perform the best at any given moment in time, also going through the practice and process of getting yourself there.”

Instilling excellence in all we do has been a key component of Booster’s business model since the company’s genesis. Our unparalleled mobile fueling service, proprietary Smart Tanker technology, and one-of-a-kind data portal were all born from the unwillingness to accept anything less than the best we could offer our customers, even when this meant starting from scratch to create new technologies and systems.

Excellence is more than just a word we preach to our internal teams; it’s a way of acting to better the experiences of not just our customers, but our teammates as well. When each of us strives to be the best we can be, we all reap the benefits of success.

“If all of us take the collective approach of asking how we can learn to improve, learn to set the standard, and learn to really drive results, that’s going to make us a better company,” said Storn.

Putting Excellence into Action

On the individual level, our Booster team members put excellence into action daily by pushing themselves out of their comfort zones to always bring more than is expected to their teams and their roles.

In action, we know every boost matters and are committed to exceptional service and flawless execution. We hire and develop the best and obsess about operational excellence. We use data to guide our learning and seek simple solutions to complex problems.

In short, we constantly implement the best strategies and practices to drive success, honoring our abilities, our coworkers, and our customers by settling for nothing less than excellence.

When you never settle, you develop a deep sense of pride in your work. To uphold excellence in all we do, our teammates constantly evaluate their effort and performance, using these questions to hold themselves accountable:

• What was the last proactive improvement I made?
• How did I raise the performance bar this week?
• When did I last seek feedback, and how have I used it to improve?
• How did I provide excellence for my internal and external customers?

As Storn explains, company-wide excellence begins when you “really strive to raise the bar of what excellence means in your role.” If we all focus on raising the bar, the effects reverberate throughout the company, driving us all forward.

Interested in a career with Booster? We’re hiring! Join the Booster team.

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When his wife was pregnant with their first child, she told Frank she never wanted to go to the gas station again. The customer experience was terrible, and not just for those expecting. Gas stations tend to be dirty, inconvenient, often unsafe and are significant contributors to pollution.

Frank readily took over fueling duties for the family, but couldn’t shake the core of his wife’s complaint: nobody enjoys fueling their vehicles. In a way, Frank’s wife was Booster’s first customer. In making sure she never had to fuel her vehicle again by taking the task off her plate, he realized he could do this for drivers across the country. He knew that consumers wanted and deserved the best experience possible, no matter what the product or service was; even if it was fueling. That was the genesis of Booster’s customer value — one of our six core values to live and work by.

“We’re in this business to serve the customer in their daily work life; to make each driver’s route go a little smoother and each fleet manager’s operations more efficient and sustainable,” says Ericka Ramon, VP of Account Management and Customer Success at Booster. “All that we do — from sourcing a wide range of traditional and sustainable fuels to serve every customer’s needs, to developing a real-time fleet data portal — is with their benefit in mind.”

As Booster has evolved, our service has come to offer so much more value than fueling alone. For some customers, sustainability is king. For others, cost savings and renewed efficiency are business drivers. We recognize that each fleet’s needs and wants are different, and we are committed to tailoring service and working with them to develop the best outcome for their goals.

The Customer-Centric Outlook

As a customer-focused organization, we know that the client is not the only customer. At Booster, our customer-first mindset considers the needs, wants, emotions, and challenges of not only our external customers, but our internal customers as well. Within our own operations, we treat each other with the utmost respect, providing deliverables and centering the needs of our internal teammates in the same way we would our external teammates. It’s one way we’ve gotten so much practice at customer-service.

We pride ourselves in delivering the technology, innovation and operational excellence our customers require to thrive. We offer every customer the best service experience, backed by a safety-first culture that fosters a healthy and sustainable environment. We follow through on our customer commitments in every aspect of every service that we offer. To reach this goal, Booster team members are constantly considering the customers at hand, mapping efforts to these key questions:

• Do I understand my customer’s needs and wants?
• Can I feel the customer’s pain and joy?
• What problem is my customer trying to solve?
• Did I ask my customer for their input before, during and after this project?

Above all, our customer value ensures we continue to innovate, create, and build the right things, for the right people, for the right reasons, at the right time. This creates credibility, compassion and longevity in our customer relationships.

And while we certainly have our eye on changing the world, we’ll never lose sight of what started it all: the person behind the wheel (or at the pump). As Ericka Ramon put it, “We have a lot of lofty goals at Booster, from revolutionizing fleet fueling to driving innovation of sustainable, decarbonized transportation energy. But at the heart of it all, our dedication is and always has been to the customer.”

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While the realization that fueling at gas stations is inconvenient and inefficient is an easy one to arrive at, the notion that a century-old industry norm could be completely upended and reimagined is bold, to say the least. And yet, Booster is making it happen.

We’ve been bold from the start, unwavering in the face of complications and obstacles, confident that our moxy and hard work could power us through. Now, as a mature startup bringing our innovative fueling solution to cities across the nation, boldness is one of our six core values, guiding our actions at every step.

As Jonathan Moss, Head of Growth, Marketing and Revenue Operations at Booster, put it: “To us, boldness is taking that extra step to close a deal; going out on a limb to make a dream a reality; knowing that you can make a difference, even when the roadblocks are complex and uncharted. Our value of being bold centers innovative audacity at the heart of our actions, driving us to go above and beyond for our customers and our mission.”

Here are just a few ways we’ve led with boldness to break down barriers.

Optimizing Pathways

Booster’s business model — mobile energy delivery — centers on delivery of fungible products, meaning that the same energy or fuel could be delivered to any customer who ordered that type. This makes our delivery system unique to other delivery systems like that of Amazon, whose products (packages) have distinct owners. While fungibility makes our route planning especially flexible, it can be complicated by the events and challenges that pop up in the real world of fleet delivery, like when a customer requires drivers with security authorization to access their fleet yard.

To sort it all out and plan the most efficient routes for our drivers, Booster had to make a bold choice: develop our own routing software. John Carlsson, a published scholar and professor at the University of Southern California in the Epstein Department of Industrial and Systems Engineering, helped Booster to develop the platform, now known internally as “Kasparov.”

Kasparov overcomes challenges like fulfilling and scoring complicated customers, addressing internal operations needs, and cost optimization for labor. The platform’s algorithm uses complex business logic, taking real world factors into account when evaluating possible routes, while the routing team also works to improve the day-to-day experiences of Booster’s service professionals (SPs) and dispatch team members.

Without our proprietary routing software, Booster’s operations would not be as productive or profitable, and we would not be as well equipped to serve our customers. The initiative taken by Booster team members to identify the need for Kasparov and deviate from the norm by working to create a new solution where none was previously available perfectly encapsulates the bold action that we value at Booster.

Opening Access

Another prime example of boldness in action at Booster lies within our policy team. Given the nature of the fueling industry, Booster’s identity has always been rooted in its ability to succeed in a harsh regulatory environment. To accomplish its mission despite the roadblocks, Booster’s robust policy arm drives state and local regulation change across the country, expanding opportunities for mobile fueling and supporting the communities Booster serves.

For example, our policy team advocated to pass bill HB 2873 in Washington state, now signed into law. The bill streamlines the permitting process for mobile fueling within fire districts by establishing a state-wide reciprocity system for fire permitting, which simplifies the qualification and processes required for a permit.

Boldness is rooted in courage and confidence. The ability of Booster’s team members to look at the complicated regulatory landscape of the fueling industry and carve out a space for the disruptive solution that is mobile fueling encapsulates those very principles. Our team members believed in the technology, their ability, and the desire of customers to find a more sustainable way to power their fleets. More importantly, our team members had the confidence to act on those beliefs, and in doing so created the space necessary for Booster to succeed.

Prioritizing Boldness

Boldness at Booster is encapsulated by one of our key mottos: “Be brave and create the future.” To do this, our employees think big and take initiative, combining courage and action to turn big ideas into concrete steps for success. Each day, they ask themselves:

• Did I share a quality idea that challenged the status quo this week?
• What problem did I solve today that I am proud of?
• How did I challenge ideas without being destructive, dismissive or uncollaborative?
• How am I actively focusing on my customers when innovating and problem solving?

Using these questions as north stars, our teams create the future others just predict. Our boldness shines through in every team member, project, and initiative, from the way we get to our customers, to their ability to work with us. Boldness in the face of legacy fueling infrastructures and systems spurred the inception of Booster, and we know it will carry us through as we continue our mission of creating better energy solutions to power the movement of people and things.

At the end of the day, boldness is more to our team members than just a work value. For many, it is a life value, guiding their action both in and out of the office. Our fearless leader, CEO and Founder Frank Mycroft, said it best: “Bold to me is the mindset — it’s really in the DNA of who we are. I think it plays really well into stewardship and having purpose, play and potential in our daily jobs. If we’re all bold, the wonderful, fun thing is we don’t just get better as a company; it makes us all better as people and as team members.”

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It’s no secret that fuels can be harmful to the environment when mishandled. That is why we take extra care to ensure we are always operating under the highest safety standards, and are constantly reevaluating our policies and processes.

Our dedicated team of safety advisors build our safety standards around three main pillars: employee, compliance, and environment. Their considerations begin with site visits to each Booster yard, where they observe actions taken, ride along on Service Professional (SP) routes, note hazards that SPs and communities might be exposed to, and talk to SPs and supervisors about their safety concerns and experiences. Based on their findings, they revise the existing protocols to ensure they are always up to date with on-site conditions.

To ensure we always create positive change, leaving communities and customers better than we found them, we center safety at the heart of every interaction, service, procedure, and conversation.

Employee

At Booster, our team members are the heart and soul of our culture. We value each and every employee, and we want to ensure we keep all of them safe. We are constantly checking in on procedures and processes to confirm they follow the best practices of workplace safety. We take immediate action to remedy unsafe conditions or behaviors. This instills absolute confidence in each other, our customers and our community — providing all of us with a healthy, safe, and sustainable environment.

Our team of safety advisors centers their on-site visits around face-to-face interaction with employees, building relationships with SPs and supervisors so they can feel comfortable reaching out when there are safety concerns. Our employee safety procedures and policies take a range of forms, from the protective clothing our service professionals wear, to the way they fill vehicles, to the stretches they do to begin every shift. We also require that SPs obtain a CDL Class C permit with hazmat and tanker endorsements.

We measure our safety in a variety of ways to ensure we hit the necessary benchmarks — for example, by tracking driver safety. In 2021, we rolled out an upgraded telematics system that allows our drivers to maintain safe driving through automatic in-cab technology.

Compliance

As a mobile fueler, there are significant regulations which guide our business model and operations. Our policy and safety teams are constantly keeping up with fueling and safety standards to ensure we remain compliant at all times. Booster has worked with all levels of government and regulators to design and maintain the cleanest, safest delivery of fuels.

Our compliance provisions include on-board refueling vapor recovery (ORVR) standards with technology-enabled compliance, automatic shutoff nozzles on all Smart Tankers, a 30-gallon fuel-limit switch, and overturn spill protection certification for all tankers.

We also hold an executive order from the California Air Resources Board validating our high standards for emissions reduction as the industry benchmark. Our procedures are compliant with National Fire Protection Association (NFPA) requirements under NFPA-30A, meet all requirements of the NFPA Flammable and Combustible Liquids Code, and are compliant with the Federal Motor Carrier Safety Administration (FMCSA) and International Fire Code (IFC). Booster is also certified by the Advanced National Institute of Standards and Technology (NIST), meeting all federal DOT, EPA, Weights & Measures, and Air Resources standards.

Environmental

Because sustainability is a priority at Booster, our safety considerations also prioritize environmental health and safety. Many of the same protocols we have in place to keep our employees and communities safe also protect the environment.

We take seriously our responsibility to the planet and the people inhabiting it to handle fuels with extreme care. All our service professionals follow strict protocol to minimize risk of spillage and hazardous accidents, and we take company-wide precautions to keep emissions at a minimum for the long-term safety of our planet.

Our environmental safety protocols adhere to the highest safety requirements set by the International Fire Code, the U.S. Department of Transportation, the Environmental Protection Agency, and more. Our service professionals follow a three-stage Perfect Boost spill prevention protocol with a zero-drip policy. These safety requirements ensure we comply with air quality standards and protect the environments in which we fuel.

Creating a Culture of Safety

As the most prominent of our six core values, we put safety first — always. Our company culture places emphasis on taking individual accountability for prioritizing safety as part of our everyday lives.

Our safety culture ensures that we follow through on our commitments in every aspect of every service we offer. We know it’s not only the quality of our product, but also the quality of the people delivering it that makes Booster the safest, most reliable way to get fuel. Keeping our people and communities safe goes far beyond the work day — each and every one of our employees and community members have people who love them, and want to see them home safe. We vow to do all we can to keep the workplace safe, not just for ourselves, but for our friends, families, and communities as well.

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